Fujifilm film

The History of Fujifilm

Fujifilm was founded in Tokyo in 1934 as Fuji Photo Film Co., originally established to manufacture photographic film domestically in Japan and reduce reliance on imported stock. The company grew rapidly into a global imaging giant, developing its own line of Fujicolor negative films alongside professional slide film.

Fujifilm's Velvia slide film, launched in 1990, became an instant favourite among landscape and nature photographers for its intensely saturated colour, a reputation it still holds today. The company also built a strong reputation in instant photography with its Instax format, which has introduced a new generation to shooting on film.

Fujifilm has maintained analogue film production more consistently than many of its rivals, continuing to manufacture film in Japan even as digital photography became dominant. Raw material shortages and rising costs led to some notable discontinuations in recent years, including the much-loved Pro 400H in 2021, but the company has reaffirmed its commitment to keeping its core film range in production.

Fujifilm's Camera Film Ranges

Fujicolor C200 is Fujifilm's affordable, everyday colour negative film and a popular entry point for those new to shooting film, offering punchy colour at a friendly price. Fujicolor Superia X-Tra 400 is a versatile step up, performing well across variable lighting conditions and delivering natural skin tones with the cooler, green-cyan cast that has become something of a Fujifilm signature.

On the black and white side, Neopan 100 Acros II offers ultra-fine grain and excellent reciprocity characteristics, making it a favourite for long exposure and low-light work. It was relaunched in 2019 after the original Acros was discontinued, reflecting continued demand for high quality monochrome film.

For slide film shooters, Velvia 50 remains the choice for landscape and nature photographers chasing vivid, saturated colour, while Provia 100F offers a more neutral, balanced palette suited to general purpose slide photography.

Choosing the Right Fujifilm Film

For everyday, budget-friendly shooting, choose Fujicolor C200. For a more versatile all-rounder with a distinctive colour cast, go for Superia X-Tra 400. Fine art and long exposure black and white photographers should look to Acros II, while landscape photographers chasing vivid colour should reach for Velvia 50, with Provia 100F as the more balanced alternative. Compare Fujifilm film prices on Filmproof to find the best deal across UK retailers.